Usnavi De La Vega is the owner of De La Vega Bodega alongside his cousin, Sonny.

His parents immigrated to New York from the Dominican Republic when he was a baby. His father named him "Usnavi" after seeing a US Navy ship pass by and mispronouncing it. He was raised by Abuela Claudia, but there is no blood-relation. Usnavi has a crush on Vanessa and has been friends since childhood with Nina. He is not good at dancing, described as "a drunk Chita Rivera."

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